Air Transport Marketing & Commercial Management

The Air Transport Marketing & Commercial Management course examines how airlines and airports attract customers, develop markets, and strengthen commercial performance. Topics include market research, segmentation, targeting, positioning, branding, service design, distribution, and digital marketing. Students explore customer experience, loyalty programmes, sales management, strategic partnerships, and ancillary revenue opportunities. The course also considers competitive dynamics, changing traveller behaviour, and the coordination of marketing with pricing and operational decisions. Through practical examples and aviation case studies, students develop the skills to analyse markets, design marketing strategies, manage customer relationships, and evaluate commercial initiatives that support sustainable growth in international aviation markets.
Format

Online
Course

Starting date

Sep
24

Author

John
Davis

Video

16 hours
32 minutes

Duration

4 weeks
120 Hours

Price

$
399

About the course

Learn to use all the related tools, walk into a job and be a rockstar from day one. The skill you need to become a real professional. Learn the tools used by the world's top professionals. Boost your confidence, master the field.

Practical approach

Our training is designed to provide the skills in a practical approach. Our students' success is our best asset in showing the quality of our training.

Globally oriented

Strategies shared and knowledge earned allows our students to immediately set up their business and start offering their services around the globe.

For your career

Whether you want to boost your career within the company you are working or grow at your own business by applying the latest strategies we teach, this is the way.

Course Lessons

John Davis

John Davis has more than 10 years experience working within organizations, mainly in HR functions. He has worked with startups, small and medium-sized businesses, and large corporations, including in recruitment, performance appraisal, training and coaching. He has coached leaders and teams to unlock their potential, to innovate, adapt, and grow. His coaching is based on a deep understanding of their strengths, their needs, how they connect with others, and how they learn. 
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